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Shehroze’s 5 Tips To Improve CRM | Ask A Kraver

Let’s start with an introduction. Who are you? Where are you from?

I’m Shehroze Shahid, working here as a Growth Analyst (CRM). I joined here as an Intern and paved my way up the ladder as permanent employee (they call it “Kraver” here). I look after growth channels, primarily CRM. My core is to develop and work on User Growth, Frequency & Journey Simulation. Hope you Improve your CRM practices by our blog – Shehroze’s 5 Tips To Improve CRM | Ask A Kraver.

That’s great! So what is CRM exactly?

Customer relationship management (CRM) is an essential part of any successful business. It helps companies keep track of customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and driving business growth.

Interesting! Can you suggest 5 ways to improve CRM to help our readers?

Here are 5 tips to improve CRM that has been significantly helpful to me:

  1. Centralize customer data: Having all customer data in one place ensures that everyone on your team has access to the most up-to-date information. This can be achieved through the use of a CRM system or a centralized database.
  1. Personalize customer interactions: Using customer data to tailor interactions and messaging can help improve customer satisfaction and loyalty. For example, if a customer has a history of purchasing a certain type of product, you could recommend similar products to them in the future.
  1. Automate repetitive tasks: CRM systems often come with automation tools that can handle repetitive tasks, such as sending emails or making follow-up calls. This frees up time for your team to focus on more high-value tasks, such as building relationships with customers.
  1. Integrate CRM with other systems: Integrating your CRM system with other tools and systems, such as marketing automation software or accounting software, can help provide a more comprehensive view of customer interactions and improve efficiency.
  1. Monitor and analyze performance: Regularly monitoring and analyzing your CRM performance can help you identify areas for improvement and optimize your efforts. This could include tracking metrics such as customer acquisition and retention rates, or looking at customer feedback to understand their needs and preferences.

By following these tips, you can boost your CRM efforts and improve your relationships with customers, ultimately driving business growth.

Krave Mart Enters Private Label Market – To Reach Sustainability & Profitability

Krave Mart entered the Private Label Market a few weeks ago, catering to the customer demand with respect to high quality products at affordable prices.

Krave Mart launched operations with 16+ categories, with 3,000+ products, housing 100s of brands. The product mix for the customer base ensured a mix of food and non-food items required in everyday life. This is where Krave Mart ventured into the Private Labeling initiative.

Starting off with basics such as daily spices and cooking essentials which included eggs and sugar, Krave Mart successfully launched 100+ private label products, aiming to give their customers premium quality products; packed with love.

Current private label products include:

  • Kdaily (Spices, Eggs, Lentils, Value Added Flour & Dry Fruits).
  • Kfresh (Fruits & Vegetables, Exotic range of F&V).
  • More products in the pipeline.

As a matter of fact, Krave Mart was also able to double its margins for these categories , which proves to be key composites for Krave Mart’s sustainability and achieving profitability in the current landscape.

“With 100+ private label SKUs live on the platform today and increasing, the backward integration has enabled us to significantly improve on our availability ratio, keep quality controls in check and double down on our margins to drive sustainable growth.” Ahsan Kidwai (Co-Founder & Chief Commercial Officer)

Krave Mart is by far the quickest eCommerce/online platform in the Region to launch a wide range of private label products and with this, they were able to cater to sporadic stock shortages, which is a common feature amongst certain grocery brands.

As Kidwai stated: “Venturing into the private label landscape was a strategic move, in an attempt to offer our customers the finest quality, phenomenal value, with convenience at their doorsteps!”

What is Private Labeling:

Private labeling involves championing procurement, sorting and packaging in-house and thereby selling it under an owned custom-made brand label.

Private Labeling comes with promising advantages which benefits organizations with:

  • Customer Loyalty: It instills the sense of belonging in the existing consumers as they feel part of the few that have access to the limited edition products; thereby increasing loyalty and sales volume.
  • High margins: Private labeling definitely yields higher margins as there are no branding and packaging premiums attached to the products being sourced directly.
  • Exclusivity: Private labeling gives complete liberty to promise exclusivity to customers in terms of branding, good marketing and creating its demand that in terms gives an edge over branded retail products.

Krave Mart believes in customer centricity and delivering the right product mix, as a result of which all their stakeholders share the same objectives towards sustainability and quality production.

Private Labeling is the future of consumer products, with an opportunity to even become the category leader as brands (owning private labels) already have access to consumer patterns, insights and preferences that might not be as accessible to FMCG manufacturers.