- Develop and oversee overall performance marketing strategy.
- Create and manage Google Ad campaigns.
- Create and manage Facebook Ads and Instagram Ads.
- Ensure top organic search ranking positions (SEO).
- Regularly review and optimize all advertising campaigns for positive ROAS.
- Manage paid listings on third party websites and media partners.
- Manage Adjust to track and measure all marketing campaigns.
- Execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets.