Job Description:
- Write engaging social media captions, posts, and campaign copy
- Create high-performing Push Notifications (PNs) to drive app engagement
- Plan and execute weekly/monthly content calendars
- Shoot and create short-form videos (Reels)
- Monitor and respond to comments, DMs, and community conversations
- Identify trending content formats, memes, and viral opportunities
- Collaborate with designers and the marketing team on campaign execution
- Support campaigns, giveaways, and brand collaborations
- Track basic content performance and share insights
Skills Required:
- Bachelor’s in business administration/media sciences or similar field
- 6-18 months experience in content, social media, or digital marketing
- Strong copywriting skills in English and Urdu
- Ability to write short, punchy push notifications (PNs)
- Understanding of Instagram, TikTok, and digital trends
- Comfortable shooting and creating reels using a smartphone
- Ability to work in a fast-paced content environment